Reiss SWOT Analysis free essay sample

Reiss really pays close attention to detail and quality of fabric. For example, for this large collar overcoat, Reiss have chosen to use a wool-rich blend, a very high quality fabric for a coat. The double-breasted style gives a formal look and the oversized collar gives a touch of informality. Moving onto the element of interest; the sunray effect seam detail. This gives a ‘shapely look’, suggesting that Reiss like to not only create formal looks but also very feminine rather than androgynous. Jacquard is a very interesting fabric that can be used to ‘spruce up’ any – otherwise plain – garment. I love Reiss’ clever use of mixing plain and textured fabrics and what better textured fabric to use than jacquard? It is yet another great way to add attention to detail with its intricate, ‘embossed’ and oh-so-shiny quality. Taruca is a breath of fresh air amongst the other Reiss Garments with its striking red hue and beautifully simple neck detail (again, attention to detail  Ã‚  and glossy lining. We will write a custom essay sample on Reiss SWOT Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Shop Layout If there is one thing I have noticed about Reiss’ stores worldwide, it is the minimalistic, formal and no-nonsense layout. From monochrome steps to clear hanging shelves, the moment you enter the shop the ambience is smooth yet sharp, simple yet bold and calm yet formal. The most recognisable details of the stores being true black with chrome, cylindrical bars and sometimes full wall mirrors and due to this professional layout. I have drawn my customer profile to a conclusion, taking points from all aspects of the company itself; the prices, the garment quality and finish and also the shop layout. The prices for the garments at Reiss are quite high-end. This – I feel – is because of the high quality material that Reiss use to make their garments. My conclusion is that Reiss design with simple, key shapes in mind, focusing on textured materials to add the element of interest in small detail. I feel that Reiss attract business orientated minds, where high prices propose high quality and above-standard finish. When you enter a shop, it only takes you a few seconds to determine whether or not you feel comfortable in the ambience that the layout gives off. Unlike Primark, for example, that give off a loud, bubbly feeling, Reiss’ target market are obviously higher end customers that feel comfortable with minimalistic style and calm ambience. These customers are looking for a striking yet professional look to ‘seal the deal’. Competition and Weaknesses