Business Ethics (Case Analysis) Essay Example | Topics and Well Written Essays - 750 words

Business Ethics (Case Analysis) - Essay ExampleBrazil has been a place that computed axial tomography has utilized to expand its trading operations and in 1993 the political party consolidated its Brazilian operations in Piracicaba. Piracicaba was a township in dying need of industrial development in mold to improve the supply of jobs available to the people. The region needed help and Catepillar became the perfect opportunity the people of Piracicaba needed. As Catepillar established itself in Piracicaba its arrival place it on the map as far as the town gaining international recognition. This indirectly helped the tourism industry and it eventually open the doors so that other companies began to move into Piracicaba. Caterpillar at first did not get too involved in the community. As the company jump building a networking within the community its level of involvement in social affairs at Piracicaba increase.Caterpillar since its arrival at Piracicaba improved the quality of li fe of the community by providing quality veracious paying jobs which helped many a(prenominal) people in the region get out of poverty. Not only did the company pay a good salary, but the firm also provided many fringe benefits. The creation of a drug rehabilitation program to help employees with addiction is an example of the types of initiatives the company performed that goes beyond the norm. The employees are single of many stakeholder groups a company must(prenominal) considered when implementing corporate social responsibility strategies. Some of the other stakeholders that must be included within a CRS plan are the environment, suppliers, business partners, vendors, shareholders, lenders, and the community (Kotler, 2002).Despite the cocksure change that came once the company settled in the area many people the perception of many of the locals is that the company was simply not doing enough. Another thing was that the people felt that those Brazilians that gotten these go od jobs were not congenial and were not doing anything to help the